Avon Announce Alesha Dixon As Their New Beauty & Empowerment Ambassador For 2012!

Alesha Dixon has been announced as the new Beauty & Empowerment Ambassador for cosmetics company, Avon. Her newly created role will see her appearing in Avon catalogues from February 2012, launching a new make-up line and also supporting Avon's domestic violence initiatives.

I think this is such a good pairing, Alesha is such a strong, yet likeable character and will be a great voice for Avon in their plight to raise money for domestic violence charities such as Refuge, Women's Aid and UN WOMEN that help victims of domestic violence at a time when they need it the most. It's such a great cause and I'm so glad that they're making it a high profile, and high priority campaign.

Alesha comments: “I’m so incredibly proud to partner with Avon, a company that empowers women and brings beauty to their lives. Being the face of Avon make-up means I’ve discovered so many amazing beauty treats that I can’t wait to share. But more importantly Avon has a real heart and a true passion for helping to improve the lives of women, so I hope to make a difference through generating awareness for a cause that is so close to me.“

Look out for her in your February campaign brochures, where Alesha will be launching Avon's latest foundation range, 'Ideal Flawless' which is said to have the widest selection of shades available in any of Avon's foundation ranges, and of which Alesha says "With Avon’s Ideal Flawless, I’ve discovered a foundation that gives immaculate coverage and celebrates my natural complexion.”

Alesha has taken over the @AVON_UK Twitter account today, right now, until 2:45pm so if you have any questions or anything you'd like to say, then get on it right now!